A leading biopharmaceutical company that markets oncology therapeutic and supportive care products needed continuous, real-time access to the most current and accurate market and account data. However, with a domestic sales force of more than 500 sales representatives covering multiple physician specialties, systems full of highly complex data sets from multiple sources, and extensive internal data allocations, it was difficult for managers and field sales representatives to extract meaningful account information. This prevented them from being able to make fast, accurate decisions about account targeting and market dynamics – critical to growth in a highly competitive marketplace.
Approach
Trinity Pharma implemented a complete Pharmaceutical Reporting System (PRS™) that includes full data management functionality. PRS features a custom-tailored, Internet-hosted system capable of disseminating over 13,000 unique reports to both field sales management and representatives. The system will also incorporate an incentive compensation system through which sales reps can track payout progress on a rolling basis.
Result
Since it was launched in 2003, the system has maintained 99.9% uptime and is widely used throughout the client organization. Trinity Pharma continues to work with the client to ensure that the product evolves to meet changing needs – and remains as flexible as the competitive environment. Trinity Pharma also supports this client with advanced analytics and strategic support.
